Can AI systems understand and recommend your business?

What is an AI readiness audit?

An AI readiness audit measures how prepared your website is for the way people discover vendors today — by asking ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews instead of scrolling ten blue links. AI assistants don't pick vendors the way traditional search ranks pages. They look for clear company descriptions, FAQ and comparison content, trust signals, structured data, and citation-friendly formatting — then decide whether they can confidently explain and recommend a business.

MarStack's free AI readiness audit scans your homepage plus up to seven prioritized internal pages (about, services, FAQ, blog, pricing, and similar) and scores nine readiness checks on a 0–100 scale. You get specific issues, evidence from your pages, and prioritized opportunities to improve.

What is GEO?

GEO stands for Generative Engine Optimization — making your website easier for AI systems to understand, trust, cite, and recommend. Think of it as the layer after SEO: SEO helps pages rank in traditional search; GEO helps your business show up when someone asks an AI for advice.

MarStack’s AI Readiness Audit is our practical GEO audit. It does not track keyword rankings. It checks the on-page signals generative engines need — clarity, FAQs, comparisons, schema, trust, and citation-friendly structure — so you know what to fix before competitors own the AI answer in your category.

AI readiness audit services

Not every team has time to interpret a score and rewrite pages themselves. MarStack's AI readiness audit services cover the full loop — diagnose, prioritize, and fix — so AI systems can actually understand and recommend your business.

• Free self-serve audit — run an AI readiness audit on any URL in under a minute; no account required to start.
• Expert review & roadmap — we walk through your score, evidence, and a prioritized fix list scoped to your category and competitors.
• Content & structure fixes — company clarity rewrites, FAQ and comparison pages, schema markup (Organization, FAQ, Product, Service), and citation-ready formatting.
• Agency & multi-site audits — score prospect or client sites in minutes and deliver branded reports for pitches, QBRs, and retention. See agency services →

AI search readiness audit

AI search is how buyers research vendors now — typed questions in ChatGPT, Perplexity follow-ups, Gemini answers, and Google AI Overviews at the top of results. An AI search readiness audit checks whether your site gives those systems enough signal to surface you when someone asks “who's the best [your category] near me?” or “alternatives to [competitor].”

This is different from classic SEO keyword rankings. AI search readiness is about explainability (can AI describe what you do?), trust (reviews, case studies, about pages), comparison coverage (vs pages and alternatives lists), and cite-ability (headings, lists, and definitions AI can quote without hallucinating). MarStack's audit scores all four across your highest-value pages — the same inputs that influence whether you show up in AI-generated answers.

Run a free AI search readiness audit to see your score, which pages passed or failed each check, and what to fix first.

AI Readiness is not SEO

• Not keyword rankings — we don't track positions on Google or Bing.
• Not a full-site crawler — we analyze your homepage and up to seven high-value internal pages, one click deep.
• Not generic SEO scores — the model is built for GEO (Generative Engine Optimization): clarity, trust, comparisons, and cite-ability for AI answers.
• Also includes marketing tech & performance — the same audit run covers attribution tags (GTM, GA4, UTMs) and Lighthouse scores if you want the full picture.

Nine checks behind your AI readiness score

• Company clarity — what you do, who you serve, what problem you solve.
• Category clarity — whether AI can place you in a recognizable business category.
• FAQ content — FAQ sections, schema, and Q&A patterns on your site.
• Comparison content — versus pages, alternatives lists, and best-of guides.
• Structured data — Organization, FAQ, Product, Service, and Review schema.
• Trust signals — testimonials, reviews, logos, case studies, certifications.
• Authority signals — about pages, leadership, team, and company history.
• Content depth — word count and educational resources AI can learn from.
• Citation readiness — headings, lists, and definitions AI can quote accurately.

Who should run an AI audit?