Free AI audit tool
Can AI systems understand and recommend your business?
When someone asks ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews for a vendor in your category — will they mention you? MarStack's AI Readiness Audit scores how clearly your site explains what you do, how trustworthy it looks, and whether your content is structured for AI to cite and recommend. This is not SEO. No keyword rankings. No full-site crawl. Just a fast, actionable readiness score.
What is an AI Readiness Audit?
AI assistants don't pick vendors the way Google ranks pages. They look for clear company descriptions, FAQ and comparison content, trust signals, structured data, and citation-friendly formatting — then decide whether they can confidently explain and recommend a business.
MarStack's audit scans your homepage plus up to seven prioritized internal pages (about, services, FAQ, blog, pricing, and similar) and scores nine readiness checks on a 0–100 scale. You get specific issues, evidence from your pages, and prioritized opportunities to improve.
Company & category clarity
Can AI explain what you do, who you serve, and what category you belong in — without vague marketing speak?
FAQ & comparison content
Do you answer common questions and show up in “vs” and alternatives conversations AI users ask?
Trust & authority
Testimonials, case studies, about pages, team bios, and schema markup that help AI assess credibility.
AI Readiness is not SEO
- Not keyword rankings — we don't track positions on Google or Bing.
- Not a full-site crawler — we analyze your homepage and up to seven high-value internal pages, one click deep.
- Not generic SEO scores — the model is built for AI recommendation readiness: clarity, trust, comparisons, and cite-ability.
- Also includes marketing tech & performance — the same audit run covers attribution tags (GTM, GA4, UTMs) and Lighthouse scores if you want the full picture.
Nine checks behind your AI readiness score
- Company clarity — what you do, who you serve, what problem you solve.
- Category clarity — whether AI can place you in a recognizable business category.
- FAQ content — FAQ sections, schema, and Q&A patterns on your site.
- Comparison content — versus pages, alternatives lists, and best-of guides.
- Structured data — Organization, FAQ, Product, Service, and Review schema.
- Trust signals — testimonials, reviews, logos, case studies, certifications.
- Authority signals — about pages, leadership, team, and company history.
- Content depth — word count and educational resources AI can learn from.
- Citation readiness — headings, lists, and definitions AI can quote accurately.
Who should run an AI audit?
Run AI Readiness Audit
Free scan — homepage plus prioritized pages, scored in under a minute.
Start audit →Full Site Audit
AI readiness plus marketing tech (GTM, GA4, UTMs) and Lighthouse performance.
Full audit →Stack Manager
Map your martech stack, then compare documented tools vs live tags on your site.
Stack manager →FAQ
Which AI systems does this audit cover?
The readiness model reflects what ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews generally need to understand and recommend a business — clear positioning, trust, FAQs, comparisons, and structured content. MarStack does not query those platforms directly in V1; we score your site's readiness signals.
How long does the audit take?
Most scans complete in under a minute. The AI Readiness module analyzes up to eight pages with strict timeouts — fast and useful beats perfect.
Can MarStack help fix a low score?
Yes. MarStack is a marketing data agency. We build and rewrite conversion-ready sites, add FAQ and comparison content, implement schema, and fix the tracking layer behind your stack. Book a discovery call when you're ready.
Find out if AI would recommend you
Enter your URL and get a free AI Readiness score with specific issues and opportunities — no account required to start.