Local AI Visibility
See who AI recommends in every city you serve.
Most AI visibility tools start with a brand, a hand-built competitor list, and prompts you have to create yourself. MarStack starts with your locations and services. Add the cities you serve, and we automatically generate the local searches real customers ask — then measure who ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews recommend.
Why MarStack is different
National brands and SaaS companies already have plenty of AI visibility tools. MarStack is built for businesses where location changes the answer — dentists, financial advisors, real estate teams, law firms, home services, restaurants, franchises, and other local or multi-location businesses.
You do not have to invent a prompt library or guess who your AI competitors are. Add your locations and services. MarStack creates the local prompt set, runs it across major AI providers, discovers the businesses that actually appear, and shows where you are visible, where you are missing, and which sources are being cited.
Example: a dentist with multiple service areas
Imagine ABC Family Dental serves Reston, Herndon, and Vienna, Virginia. The practice offers general dentistry, cosmetic dentistry, dental implants, and emergency dentistry. Instead of asking the owner to manually create dozens of prompts, MarStack generates them automatically from the locations and services already entered.
MarStack generates the searches
“Best dentist in Reston, VA”
“Best cosmetic dentist in Reston, VA”
“Dental implants in Herndon, VA”
“Emergency dentist in Vienna, VA”
MarStack maps the market
See whether the practice appears, its position when ranked, which competitors are recommended instead, which domains are cited, and how visibility changes from one city to the next.
For a local business, that is the question that matters: when a customer asks AI for the best option in this city, do we show up?
AEO vs SEO
SEO and AEO work together. SEO helps search engines crawl and rank pages. AEO helps answer engines decide who to mention in a generated response. A high Google position does not guarantee ChatGPT or Perplexity will recommend you — and a strong AI mention can send demand even when you are not #1 in classic results.
- SEO asks: Can Google rank this page for a query?
- AEO asks: When someone asks an AI for advice, does it name you, cite your site, or send them to a competitor?
- SEO metrics: rankings, clicks, impressions, crawl health.
- AEO metrics: brand mentions, domain citations, share of AI answers, local / “near me” coverage, competitor gaps.
Add locations
Enter the cities, markets, or service areas where you want to be found. Multi-location businesses can compare visibility location by location.
We generate the prompts
MarStack combines your services with city and state variables to create practical local searches automatically — no prompt research required.
See the market
MarStack discovers who AI recommends, tracks mentions and citations, and shows which locations and services are winning or being missed.
Local AI visibility without the setup work
MarStack AEO is designed around the way local discovery actually happens. A business may be highly visible in one city, absent in the next, and recommended for one service but not another. MarStack measures those combinations directly instead of reducing everything to one national brand score.
The result is a market view you can act on: which locations are strong, which services are missing, who AI recommends instead, and which citations appear around the businesses winning each local search.
- Brand mentions — how often AI names your firm (and your competitors) in tracked answers.
- Source citations — which domains AI links to, and whether your website is one of them.
- Crawler Intelligence — which AI bots visit your site, which pages they fetch, and whether they can access your content.
- Automatic local prompts — combine services with {city} and {state} so local searches are generated for you.
- Location-by-location coverage — compare AI visibility across every city, market, or service area you track.
- Automatic competitor discovery — see the businesses AI actually recommends instead of relying on a hand-built competitor list.
- Opportunities & deliverables — content briefs, citation targets, schema, and aliases, tracked as a managed work queue.
- Weekly visibility email — a local scorecard for your team: mentions, site citations, and week-over-week trend.
- Baselines & snapshots — before/after proof for monthly reviews and QBRs.
Built for local and multi-location teams
AEO is the measurement engine. The AEO Program is the monthly managed service around it — for firms that want someone to collect, interpret, and act, not only look at a dashboard.
- Onboarding — business name, website, services, and the cities or markets you want to track.
- Automatic market setup — MarStack generates local prompts and discovers the competitors appearing in AI answers.
- Collection — the same local intent is tested across each tracked city so you can compare markets apples-to-apples.
- Action — prioritized opportunities become deliverables: landing pages, local FAQs, citation targets, schema, name variants.
- Reporting — weekly email plus monthly visibility review (and QBR-ready sections for agencies).
Typical fit: a business with physical locations or defined service areas that wants to know how often AI recommends it locally — without building and maintaining a complicated prompt and competitor tracking project by hand.
Who AEO is for
For businesses
Add your locations and services, then see where AI recommends you, where it does not, and which local competitors appear instead.
For businesses →For agencies
Build local AI market maps for clients without manually creating prompts and competitor lists for every city and service.
For agencies →Why use MarStack instead of a general AI visibility tool?
General AI visibility platforms can be a good fit for national brands. MarStack is focused on a different problem: local intent at scale. Add the places you serve and the services you offer, and MarStack turns those inputs into repeatable local market tracking.
vs Yoast AI Brand Insights
Brand-level monitoring versus location-and-service tracking built around the local searches customers actually ask.
AEO vs Yoast →vs HubSpot AEO
General brand visibility versus automatic local prompts, location comparisons, and competitor discovery across five AI providers.
AEO vs HubSpot AEO →Two sides of AEO insights
Prompt tracking shows what AI says. Crawler Intelligence shows what AI actually does on your site.
AI Readiness Audit
Free on-page AEO scan — clarity, trust, FAQs, comparisons, schema, and citation readiness.
Learn about the audit →Run free AI audit
Homepage plus prioritized pages, scored in under a minute. No account required to start.
Start audit →AEO demo
Walk through mentions, citations, local prompts, and the managed AEO program for your market.
Book a walkthrough →FAQ
What is AEO?
AEO means Answer Engine Optimization — optimizing for AI systems that generate answers, not only for blue-link rankings. The goal is to be understood, trusted, cited, and recommended when someone asks ChatGPT, Perplexity, Gemini, Claude, or Google AI Overviews for a vendor.
How is AEO different from SEO?
SEO measures rankings and crawl health for traditional search results. AEO measures whether answer engines name your brand and cite your pages. You still need technical health and clear pages; AEO adds mention, citation, and recommendation tracking on top.
What does MarStack AEO do?
MarStack AEO turns your locations and services into local AI searches, runs them across major AI providers, discovers the businesses being recommended, and records mentions and source citations. It shows how visibility changes by city and service without requiring you to build the prompt and competitor lists yourself.
Do I need AEO if I already ran an AI Readiness Audit?
The audit scores whether your site is ready to be understood and cited. AEO scores whether AI actually mentions and cites you over time. Most teams start with the free audit, then use AEO for ongoing tracking. Learn about the AI Readiness Audit.
How does AEO compare to HubSpot AEO or Yoast Brand Insights?
General AI visibility products are often built around brand-level monitoring. MarStack is built around local intent: add locations and services, automatically generate local prompts, discover competitors from the answers, and compare visibility market by market. Read AEO vs HubSpot AEO and AEO vs Yoast AI Brand Insights.
Can MarStack run AEO for us?
Yes. The managed AEO program includes setup, collection, opportunity prioritization, content and citation work, and reporting. Request the AEO program.
See who AI recommends in your market
Add your locations and services, then see how your business appears for the local searches customers are already asking AI.