Industry leaderboard
Residential Real Estate AI Visibility Leaderboard
How often ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews mention, cite, and recommend residential real estate companies.
| Rank | Company | AI Mention Rate | AI Citation Rate | Recommendation Rate | AI Share of Voice | WoW rank | WoW visibility |
|---|---|---|---|---|---|---|---|
| 1 | Compass | 75% | 50% | 75% | 50% | +1 | +50 pp |
| 2 | Keller Williams | 25% | 25% | 50% | 16.667% | -1 | -25 pp |
| 3 | Redfin | 25% | 25% | 25% | 16.667% | — | 0 pp |
| 4 | Zillow | 25% | 0% | 25% | 16.667% | — | 0 pp |
How we rank
Rankings use MarStack’s shared residential real estate prompt set across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews. AI Mention Rate is how often a company is named in those answers. AI Citation Rate is how often its website is cited as a source. Recommendation Rate counts answers that name the company or cite its site. AI Share of Voice is that company’s share of all ranked-company mentions. Week-over-week compares this reporting week with the previous seven days.
Full methodology — formulas for mention rate, citation rate, recommendation rate, and share of voice.
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